EP 17 - Yev Marusenko - 5 Methods of Tracking and Placing Ads that Convert to Sales and Profit

The best benefit of digital marketing is the ability to scale and spread your brand message to a large audience. On today’s episode, Steve introduces Yev Marusenko. Dr. Yevgeniy "Yev" Marusenko received his Ph.D. from Arizona State University as the first ever graduate from the new Environmental Life Sciences program. He is also the director of E-commerce and growth analytics at Heroclip. Here are more awesome things in this episode: Different marketing techniques in top platforms such as Facebook, Google and Amazon. Branding and marketing strategies for E-commerce businesses And the five methods of tracking and placing advertisements that convert into sales and profit. So put on your headphones and learn how you can too can bring your business to a whole new level using different digital marketing tools and strategies. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: This is episode 17 of the Awesomers podcast we're thrilled to have you with us today remember as always you can find the show notes at Awesomers.com/17. That's Awesomers.com/17. 01:30 (Steve introduces today’s guest, Yev Marusenko) Steve: Now today my special guest is Yev Marusenko and I hope I got that right, Yev I know I’ll try for perfection, but I'll give it another go here in a minute. Yev went from being a scientist to an entrepreneur which is a unique experience. He left his academic career as an Ecologist and sustainability expert and began trying to crack the Facebook advertising code as well as the Amazon algorithm and all things about marketing. Using his PhD knowledge of experimental testing and data analysis, he is the director of E-commerce and growth analytics at Heroclip. A hyper growth startup company changing the way you carry your stuff. This was featured on the ESPN gear we love spot the Heroclip very cool little products, so kudos to Yev and the team. Yev is frequently invited to present in private mastermind groups including Catalyst88.com mastermind group which is an exclusive 25,000 a year group of brilliant entrepreneurs and he was invited to speak there and show what's working including relevant case studies on how brands can go from spending a hundred dollars a day to over a thousand dollars