EP 20 - Hugh Taylor - The Importance of SEO and Getting Your Profile Found on LinkedIn

On this episode, Steve introduces Hugh Taylor, the president of EconomyPR.com. Hugh is a seasoned marketer and he's a passionate player about helping companies go from where they are to where they want to be. Here are more awesome things you will learn on this episode: Why you need a niche so you can focus on your target customers. The importance of SEO on getting your profile found on Linkedin. Why wuality content is another form of equity. And the importance of adapting to change and never giving up. So pay attention to today’s episode and find out more about marketing, SEO and how to level up your Awesomers game. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Steve introduces today’s guest, Hugh Taylor.) Steve: This is the Awesomers podcast number 20 everybody. To find all the show notes and details about this episode just go to Awesomers.com/20. That's Awesomers.com/20, to see all the particulars about this episode. Today my special guest is Hugh Taylor, the president of EconomyPR.com. Hugh over the years has created marketing content for clients like Microsoft, IBM, Google, Oracle, and many others. He's also been a public relations manager for Microsoft SharePoint technologies. In fact, Hugh was responsible for generating the billion dollar juggernaut story that helped make SharePoint a high profile product for Microsoft, generating over 800 pieces of press coverage in just a single year. Hugh is a certified information security manager as well and lecturer at University of California, Berkeley: Law School and Graduate School of Information. He's author books and has done so many things but most of all he's consulted with dozens of entrepreneurs and crafted business plans to help these new ventures get funded. Hugh graduated with honors from Harvard in 1988 and his MBA from Harvard in 1992. Today, he lives in Cleveland Ohio. One of my favorite things about Hugh is he's extraordinarily, well educated, he's very articulate, he's a brilliant writer but he brings all of those skills to bear for Awesomers and entrepreneurs that maybe are not as big as Microsoft or Oracle or Google. He remembers how these little guys get started and he's a passionate player about helping companies go from where they are to where they want to be. I'm thrilled to have Hugh on the show today. Steve: Hi, everybody welcome back to Awesomers.com podcast. We're thrilled to have you here today. And today we have a very special guest, Hugh Taylor. How are you Hugh?