The Ground Up Show

On Going Viral

Hope Leigh is on the podcast today to talk about creating content, preparing for virality (it’s kinda like preparing for a good earthquake), and the exact kind of consistency that’s going to help you grow your audience. Her mantra: capture joy &amp; build community. Hope’s danced with a few viral campaigns that we’ll get to in this podcast. These days she’s a branding strategist &amp; content creator that works with dozens of brands to help make their shit look dope online. More from Hope: <a href="hopeleigh.com">hopeleigh.com</a> More from the podcast: <a href="groundupshow.com">groundupshow.com</a>

The Ground Up Show is a podcast that inspires creatives to make meaningful content &amp; pursue their passions. Award-winning filmmaker Matt D’Avella, best known for the Netflix documentary Minimalism, sits down with creators to talk about their process, the lesson’s they've learned &amp; how to make an impact.