Pär Hedberg, Founder STING - Planting Sweden's Startup Fields of Gold

Pär is the founder of Sting, an eco-system for startups based in Stockholm that empowers entrepreneurs to build global companies. Since 2002, Sting has supported 241 startups (an astonishing 70% of which are still active), helping them attract a combined 429M euros in private capital. We discuss Sting’s systems-based approach to startup coaching and their innovative financing vehicles improving outcomes for entrepreneurs, investors and even the Swedish government. We also talk about why Sweden has more unicorns per capita than any other country; and discuss the Dali Report which explores the cognitive traits common to successful founders.