Could A Book on Marketing Be Worth -1000 Dollars

Jay Abraham is one of the well-known marketers in the 1970s. His proven methods were compiled and made into a book, Stealth Marketing or Recession Proofing Your Business. 

There’s a bunch of reasons this book sells even with its staggering price of $1, 000. Gavan, your host, has recently started reading it and is ready to share a few things that he has gotten in this episode of The Speed Mentor Podcast. He gives us a bite-size and yet very informative overview. Discover today the Top 10 Marketing Mistakes and how you should avoid them, tips on systematisation, and some advice for your campaigns coined by Jay Abraham. 

KEY TAKEAWAYS 

In the second chapter of the book, Jay wrote about 10 marketing mistakes that people do. As long as you can reduce it to two, you’re all good. Here are what you should avoid: 

Not testing.  Running institutional advertising instead of direct response.  Failure to deliver a unique selling proposition (USP).  Not having a back end.  Failing to determine your customers’ needs.  Forgetting or never recognising that you have to sell and educate your way out of a business problem.  Failing to do business with your company easy, desirable, and fun.  You cannot service too much.  You cannot educate enough.  You cannot inform too much.  You cannot offer too much.  You cannot make ordering too easy.  You cannot make calling or coming into your business too desirable.  Failing to tell your customers the reason.  Not sticking with marketing campaigns that are still working.  Forgetting to focus on the intended customer when preparing ads, TV commercials, or mailings. 

Jay Abraham’s pieces of advice for your campaigns: 

Get your target audience’s attention with the headline.  State your offer.  Persuade your prospect.  Call to action (CTA). 

BEST MOMENTS 

“The producers of this world have great value and the consumers of this world don’t have that value.”  “How do we put a marketing question to a vote? By testing one sales approach to another, one price against another, one ad concept against another, one headline against another…”  “Compel people to buy then take action.”  “You got to make your relationship with your company easy and enjoyable.” 

VALUABLE RESOURCES 

Stealth Marketing or Recession Proofing Your Business by Jay Abraham 

ABOUT THE HOST 

Welcome to the Speed Mentor Podcast. 

Do you want success and abundance in your life?! 

Do you want to hear how to achieve it? 

Then you’ve come to the right place where the world’s only Speed Mentor, Gavan Wall will mainline you with micro bite-sized chunks of inspiration fused with knowledge, built into a daily routine to help you deliver success. 

After walking away, a decade ago from his gilded life as a leading Barrister and property investor, Gavan Wall started his entrepreneurial career in inauspicious circumstances as he lost everything in the property crash. 

But he refused to give up, re-building a financial fortress from scratch, until now he leads multiple successful multi-million £ companies across FMCG, Franchise, Tech, Property and Mentoring. 

He’s the Speed Mentor and serial entrepreneur, who shares with you all the breadcrumbs of success and just as importantly the failures. If you listen, you can avoid the potholes and learn to conquer your fear and live a life of success and abundance just like him. 

But be warned, his message can be stark and will not be for those seeking shortcuts. If you’re wanting to be told that the law of attraction will deliver success wrapped in a bow to your front door, then this Podcast isn’t for you, as that’s never going to happen! It’s time to own your own sh#t, never blame others and take the massive action to create the attraction. 

The opportunities and whitespace are everywhere. Gavan will help you get outside your comfort zone, connect with others, shed the scarcity mindset, set gorilla goals and achieve so much more.  

If you want to make your ideas soar…then talk to the Wall! 

CONTACT METHOD 

Gavan’s LinkedIn: https://www.linkedin.com/in/gavan-wall-b828a56b/   Gavan’s Instagram: https://www.instagram.com/gavanwall   Gavan’s Twitter: https://twitter.com/gavanwall   Speed Mentor Podcast Facebook: https://www.facebook.com/SpeedMentor   Subscribe to Gavan Wall’s YouTube Channel: https://www.youtube.com/channel/UCZyfsl7Au5_tM7gKA_vuitw   Gavan Wall Official Website: www.gavanwall.com   Email him at success@gavanwall.com