Cold Call

JUUL: Leading the Vaping Revolution

In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.