The Bottom Line

Brave or Naive?

Is escaping the rat race always a good idea? Many people dream of giving up the day job to start their own business - and we often hear about the success stories. But does everyone have what it takes? Evan Davis and guests compare the dream and the reality. GUESTS:Luke Johnson, Entrepreneur and Founder of Risk Capital PartnersPaula Fry, former Director, Fashion Seeker UK Sarah Meredith, Sole Trader, Rock CakesDeirdre Critchley, former Director, Jammy Cow Producer: Elizabeth Cassin.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.