The Bottom Line

Customer Service

All businesses rely on customers. So, why do some businesses bend over backwards to keep customers happy, and why do some of them appear not to care? What is the impact of poor customer service on a business and how much does it cost them to invest in improving their infrastructure? Evan Davis discusses dos and don'ts of customer service with an airline, an energy company and a retailer, all of which have tried to completely overhaul their image. Has it worked?Guests: Kenny Jacobs, Chief Marketing Officer at Ryanair; Neil Clitheroe CEO retail and generation at Scottish Power and Gary Booker, Chief Marketing Officer at Dixons CarphoneProducer: Sally Abrahams 
Researcher: Sofia Patel.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.