The Bottom Line

Celebrities and Fans

Social advertising: Evan Davis and guests discuss the growing power of celebrities, the rise of the money-making super-fans who "like" their products and the vloggers with consumer clout. How effective are these new social campaigns and how will they change the advertising industry?Guests: Edwina Dunn, CEO Starcount; Dominic Burch, senior director marketing innovation and new revenue Asda; Robin Grant, co-founder We Are Social.Producer: Rosamund Jones.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.