The Bottom Line

The App Industry

Evan Davis meets "appreneurs" trying to make money in a marketplace where traditional business rules do not apply. Becoming an appreneur is easy. All you need is a computer and a couple of hundred pounds. And an idea of course. No surprise perhaps that thousands of new apps are created every week to serve the ever growing smart phone and tablet computer market. But what happens next? How do you make a living if your product is free? And if you sell your app, how high can you go when buyers expect a lot for very little? And how do you market to customers without knowing who they are?Guests :
Barry Meade, co-founder Fireproof Studios
Professor Anthony Steed, co-founder Chirp
Max Whitby, co-founder &amp; CEO Touch PressProducer : Rosamund Jones.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.