Land of the Giants

Why You’ll Never Quit Amazon Prime

With over 100 million members, Prime is the engine that’s made Amazon a retailing juggernaut and one of the largest companies in the world. Jason Del Rey explores how Prime came to be, why it’s so effective at keeping us locked into the Amazon ecosystem, and how it became the source of the company’s power.
Enjoyed this episode?
Rate us ⭐⭐⭐⭐⭐and leave a review on Apple Podcasts.
Want to get in touch?
Tweet @recode or send an email to landofthegiants@voxmedia.com.
Subscribe for free.
Be the first to hear next week's episode by subscribing in your favorite podcast app.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sustain high quality and brand loyalty on a scale that keeps it growing? Who is Disney now, and can it compete against the tech giants in a battle for our attention and dollars?

From Vulture and the Vox Media Podcast Network. New episodes drop every Wednesday.