Why do you Super Like people on Tinder?
Our podcast has arrived. You made it. Thank you. In Why'd You Push That Button, my friend and colleague Kaitlyn Tiffany and I, Ashley Carman, ask the questions you're probably already talking about with your friends. We analyze the small, seemingly insignificant decisions we make every day with technology, and how they impact our social lives. This week, we investigate Super Likes on Tinder and SuperSwipes on Bumble. Why do people use them?
We talk to a man named Matt who I describe as a "reformed Super Liker," and a woman named Rachel, who has been on the receiving end of Super Likes. She doesn't love them. We also talk to Nick Saretzky, director of product at OkCupid, about the platform's decision to forego Super Likes. Match Group owns both OkCupid and Tinder, so the topic has come up at product meetings, and Nick has thoughts.
Although it probably wasn't his intention, Nick explains why we're all doomed to die alone (just kidding, kind of), why women should send the first message, and why you continue to see the same 10 people you've already rejected on every app. Apparently dating apps recycle matches, so that's a bummer. Listen to the full podcast and check out the transcription of Nick's interview below. Please click play, though.
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