Learning 'The Barcelona Way' With Damian Hughes

We don't always notice it, but every business has its own culture.

Your business culture can easily tell you how you’re progressing in achieving your business goal. The truth is, if it does not encourage creativity, commitment, and dedication, then don’t expect high performance from your team. So, how do we change this if we see this happening?

In this episode of the Business Problem Solved, Professor Damian Hughes talks to Lee about how we can create and maintain healthy company culture. Meeting your business objectives will come easier if you incorporate Damian’s strategies. Discover today how you should act as a leader, who you should select for your core cultural architects, why choose the commitment culture among others, what’s the importance of every individual’s soft skills, and many more.

KEY TAKEAWAYS

What is culture? Culture is how people behave when no one’s watching. It’s not about having support or necessary punitive measures in place. It’s about being transparent on how people should behave like. People is always at the centre of how stuff work inside your business. Learning how to manage your team and communicating with them effectively will bring great benefit to attaining business goals. Being patient while providing substantial leadership is very important if you want to keep a team that is always hungry for success. Remember that when you take risk, it’s either you win or not. But never think you and your team didn’t get any value from it. There is learning and growing that happened when you made that step. Soft skills (based on personality) are as important as the hard skills (based on technical knowledge). This is the #1 problem that businesses face—they undermine its importance. Cultural architects are people who ‘carry’ the culture. They pass it on to people. They based their solutions and decisions on their identity. But be careful on choosing your own cultural architects so you get your desired outcome. Decision paralysis can be prevented if we limit the choices. Ambiguity is not good for your business. Communicate with them the top key things that they should focus to attain. Commitment Culture is the most sustainable type of culture; it results to a more guaranteed success. Commitment culture is having behaviours and a clear sense of purpose. Th 3 levels of Commitment are rationalisation, desperation, and inspiration.

BEST MOMENTS

“Talent is the first step in getting in an organisation—behaviour and culture are what keeps you there.” “My job is to almost help the coaches create that environment where people feel they can come in, flourish, and perform their best.” “How do you think you will get better and make great leaps of improvement if most of the performance are driven by the soft skills and you don’t spend enough time in that area?” “If you want to change the culture, you don’t need to change everybody—you just need a core group of cultural architects.” “It isn’t about confronting bad behaviours, it’s about rewarding good behaviours as well.”

VALUABLE RESOURCES

Liquid Thinker The Barcelona Way by Damian Hughes The Winning Mindset: What Sport Can Teach Us About Great Leadership

ABOUT THE GUEST

Professor Damian Hughes is an international speaker and bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson, The Five STEPS to a Winning Mindset and The Barcelona Way: Unlocking the DNA of a Winning Culture. He has also been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Hagler became the UK’s bestselling sports biography.

He was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in September 2010.

He is currently serving as a member of the coaching team for Scotland Rugby Union and Canberra Raiders.

His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

ABOUT THE HOST

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.

CONTACT METHOD

You can contact Lee Houghton on: 07813342194

Website: Lee@leehoughton.com

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