The Allusionist

105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them. Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble. Find out more about this episode at <a href="http://theallusionist.org/foood" rel="nofollow" target="_blank">theallusionist.org/foood</a>. The Allusionist's online home is <a href="http://theallusionist.org/" rel="nofollow" target="_blank">theallusionist.org</a>. Stay in touch at <a href="http://twitter.com/allusionistshow" rel="nofollow" target="_blank">twitter.com/allusionistshow</a>, <a href="http://facebook.com/allusionistshow" rel="nofollow" target="_blank">facebook.com/allusionistshow</a> and <a href="http://instagram.com/allusionistshow" rel="nofollow" target="_blank">instagram.com/allusionistshow</a>.<a href="http://patreon.com/allusionist" rel="payment">Support the show: http://patreon.com/allusionist</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.