Booming Australian Wines in China with David Lucas Regional GM of North Asia

In the last few weeks, Australian wines have officially taken over France as China's most imported country by volume. This might come as no surprise for those living in China who've witnessed the effort of Australian wine producers paving the way and a strong marketing campaign lead by Wine Australia. Today we sit down with Wine Australia's Regional General Manager of North Asia, David Lucas to hear how Australian wines have quickly gained appreciation in China. With over 17 years in the beverage business in Asia, David is combining his experience as VP of Sales with a deep understanding of China to support producers understand this new market. In this podcast, we deep dive into winning strategies several Australian wineries have implemented in China. We also find out what type of activities Wine Australia have organized for local tier markets. Finally, we find out if private labels for China are really as successful as they're made out to be. Visit the Wine Australia website to find an abundance of resources and trade insights @ https://www.wineaustralia.com/ Make sure to read the full story and follow up on your favorite stories on https://www.bottledinchina.com/ Follow us on Instagram @bottle.in.china If you liked the podcast make sure to subscribe and leave a comment!Thank you to our Producer, Ryan Shuken, our Editor Jeff and our Production Editor David Xu. Finally, thank you for listening!Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china  Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!  Subscribe to Bottled in China to follow the journey! Check out our new website & find out more at https://www.thebottledshow.com