F&B Sustainability in China? Interview with Jonathan Cruysberghs, Co-Founder of Feibao

The World Bank reported that China is set to produce twice as much waste as the US by 2030, and we ask ourselves: where will that all end up?
Today, I'm joined with Jonathan Cruysberghs, Co-Founder of Feibao to discuss waste recycling in China and what we can do to help out. Feibao is a passion project that he co-founded in Shanghai in 2016 with Clement Saint Ellier. It links the waste we want to recycle with someone in the city who picks it up and will dispose or reuse it. It offers bins and containers for waste storage to offices, schools and compounds. Feibao has gained traction in Shanghai as it serves a dual purpose, while it is environmentally friendly, it also connects local collectors to a new income stream. In this episode, we discuss how Feibao is actively helping the F&B community in Shanghai and changing the waste management landscape one step at a time.

If you're interested in learning more visit their website: http://www.feibaowaste.com/

Be part of the change by recommending F&B outlets to their WeChat: FeibaoWaste

About the host:
Emilie Steckenborn is based in Shanghai, China for the last six-plus years.
She is currently the Head of Education for Asia at Treasury Wine Estates.
Apart from hosting this foodie podcast, Emilie is a wine educator and the official Wine Consultant for China Eastern Airlines. Her background includes a degree in Gastronomy from Cordon Bleu & Universite de Reims in France, a Wine Business Degree from NC in Canada and she is currently a Master of Wine Candidate.
Contact us: emilie.steck@bottledinchina.com

Thank you to our Producer, Ryan Shuken, our Editor Jeff and our Production Editor David Xu.
Finally, thank you for listening!

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

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