WeChat Tips for Navigating China with Zhiwei, CEO of Penguin Guide

Ever wonder how to leverage from Wechat, China's largest social media platform with over 1 billion users?
Zhiwei, CEO of Penguin Guide joins us today to discuss the evolution of online sales and marketing on China's largest social media platform: Wechat. With over half a million followers, Zhiwei founded a successful wine education and entertainment platform that has now branched out to food, wine, beer and so much more.

In this episode Zhiwei shares his insider tips on how to connect with your audience, how to build your brand and how to leverage sales through Wechat!
Follow them here: 企鹅吃喝指南 ／ Wechat ID: qiechihe

Thank you to our Producer, Ryan Shuken and our Production Editor David Xu. Finally, thank you for listening!
For inquiries or sponsorship please contact: emilie.steck@bottledinchina.com

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

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