Aelfie founder Aelfie Oudghiri: "I fell out of love with my decor business. This helped me to fall back in!"

Ever felt like you are falling out of love with your business? That's what happened to Aelfie Oudghiri when she realised the rapid growth of her design textiles company Aelfie was going a different way to what she wanted. After much creative soul searching, she found a way to fall back in love with her business and defined her own version of success.