Turning a passion into a brand with Simon Mottram of Rapha

Simon Mottram, founder of the cycling brand Rapha, tells John Amaechi OBE how he spotted a gap in the market to build his company at a time when cycling was nowhere near as popular as it is today. He talks about where his inspiration came from, how his launch was almost a bust before it began, and how he partnered up with Team Sky as they dominated the Tour de France.