Pioneers with John Amaechi

Creativity in business with Cassandra Stavrou of Proper

Cassandra Stavrou is the co-founder of healthy snacks company Proper (formerly Propercorn). She tells John Amaechi why creativity is so important in business, how she faced resistance when she was starting out due to her gender, and why she was always confident her brand would be a success.

Meet the trailblazers behind Britain's most exciting companies. Each week, psychologist John Amaechi meets with a business leader to discuss how they grew their venture from the seed of an idea into a multimillion pound operation.