Breaking Down the Baijiu Barrier with Bill Isler, CEO of Ming River Baijiu

Baijiu is the most sold spirit in the world, yet people typically don’t know much about it outside China. On today’s podcast we sit down with William Isler, CEO of Ming River Baijiu to discuss China’s flagship spirit. Isler shares his story on how we fell in love with Baijiu and how it prompt him to open one of the most famous Baijiu bars in China: Capital Spirits. We also discuss the creation of Ming River and how it’s paving the way for Baijiu in America and Europe. Finally, we also break down how Baijiu is consumed and purchased around the world.

Ming River is the original Sichuan Baijiu produced by Luzhou Laojiao Distillery.

Ming River is an exclusive Baijiu crafted by bartenders and sold outside of Mainland China to markets like Europe, America and Asia. Make sure to check out their website to find out how to make the perfect Baijiu cocktail. 

More info: https://mingriver.com

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Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

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