Growing an entertainment empire: Interview with The Partyman Group of Companies CEO, James Sinclair

You may have seen our guest’s content once (or maybe a lot of times) online. It might be through his YT videos, through his book (which is available for free on his website!), or through his seminars. Whatever it is, surely, James Sinclair has established himself as the go-to expert in building a business. And today I the Business Problem Solved Podcast, he’s ready to help more people by sharing his experiences and some business secrets. Listen to his insights on how to grow an empire, what problems are small to medium enterprises (SME) facing at the beginning, how to make a business profitable quick, what two things to focus on, and many more. He also lets us in about some marketing tips from his book, so tune in. 

KEY TAKEAWAYS 

Entrepreneurs differ greatly from each other. If borrowing a million pounds seem absurd for some, James is ready to jump into if he gets a chance, especially if he sees a business that he can grow into an empire. Of course, it has to be a venture that you fully understand before anything else.  When you’re building a business, focus on two things: innovation and marketing. Let your team handle logistics management, acquisitions and other operations. It’s important also to invest on the talents you hire—no worries about small things and an unmatched attention on the sales and marketing aspect, which primarily grows your figures.  What makes a profitable business? Improve your customer service will not just get you more customers but also maintain the growth in the incoming years.  Utilise the Internet and the free social media platforms. It’s the web where people mostly are—they have their e-mail addresses, their socmed accounts, their own websites, etc. Know your market first before choosing what marketing approach to do. 

BEST MOMENTS 

“I want to grow into the size in which my team loves being part of.”  “The more you focused on sales and marketing, the faster you going to grow.”  “You need to make customers to make money.” 

VALUABLE RESOURCES 

James Sinclair YouTube Channel - https://www.youtube.com/channel/UCTm2gK928YuBSEU0lvdFJoA   Get your copy of ‘Millionaire Clown’ for FREE (https://jamessinclair.net/millionaire-clown)! 

ABOUT THE GUEST 

James Sinclair 

James is the Founder and CEO of the Partyman Group of Companies. 

James started his career entertaining as ‘Jimbo the Partyman’ aged 15, built up an entertainment agency, then moved into acquiring his first soft play venue, laser arenas, day nursery and outdoor venues. 

Today, James operates a £12 million business which includes leisure, childcare, outdoor attractions, a web-based soft toy business as well as a training business. 

(Source: https://jamessinclair.net/)  

ABOUT THE HOST  

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. 

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. 

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker. 

CONTACT METHOD 

You can contact Lee Houghton on: 07813342194  

Website: Lee@leehoughton.com 

LinkedIn: www.linkedin.com/in/lhoughton/ 

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Twitter: https://twitter.com/BusiProbsSolved  

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YouTube: https://www.youtube.com/channel/UCsf0YC2_ZBuhtC_s-AbHaDw