Werk It: The Podcast

Beyond Underwear and Mattresses: Scaling a Multimillion Podcasting Business

<p>As the podcasting industry grows into a billion dollar ad business, the field is open for women and nonbinary professionals to lead innovation on the revenue side. Katie Sprenger and Caila Litman from Vox Media discuss the challenges ahead for producers of all kinds as podcast advertising continues to evolve in the context of the broader digital advertising landscape.</p>
<p>Hosted by <a href="https://www.dessawander.com/" target="_blank">Dessa</a>, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors for Werk It 2019 include Luminary, Spotify, Spreaker, Acast, Himalaya, and the Women’s Foundation of California. You can find more information at werkitfestival.com. </p>

The Werk It festival brings together women from around the world who host, produce, edit, sound design and love podcasts, for a few days of workshops, conversations and presentations. This podcast is the on-demand version of the live event. Think of it as the ICYMI, FOMO version for podcast geeks everywhere. We’ve kept only the best stuff in. Our episodes are in no particular order, so you can dive in and out and just explore, on your own time. If you’ve got a long road trip, go ahead and binge listen! If you’ve got a 20-minute commute, we’ve got something for that, too! Final thought: This podcast is for everyone; the voices you’ll hear belong to women, but the messages are universal.

WNYC Studios is the producer of other leading podcasts, including Radiolab, Death, Sex &amp; Money, Nancy and many more.