When wine retail meets e-commerce with Claudia Masueger, CEO & Founder of CHEERS Wines

Claudia Masueger encapsulates the energy needed to thrive in wine retail in China. Originally from Switzerland, Masueger came to China in 2008 with little more than suitcases full of wine to discover if the Chinese market was interested in wine. Today, CHEERS Wines has over forty locations across China. 

In today’s podcast, we sit down with Claudia to discover her inspiring journey in the industry. She shares insights on how China is becoming an experience economy. We also discuss the importance of e-commerce in China and how both online and in-store are key to healthy wine sales. 

Learn more about CHEERS Wines: https://www.cheers-wines.com/ 

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Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes! 
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