11. Digitas' James Whatley on the evolution of social media

James Whatley has been a social media geek so long he practically invented the term. These days he's a strategy partner at Digitas, where he helps brands make the most of digital platforms.

James joins Matt Navarra and Martin SFP Bryant to talk about how social media has evolved over the past 15 years, how brands use it well, whether TikTok is a flash in the pan, Facebook’s PR slip-ups, why it’s so hard to respect modern political marketing online, and more, as we kick back for a less formal interview than usual.

Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Martin tries to get Matt into BoJack Horseman.

Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at business.pinterest.com.

News stories:

YouTube is a $15 billion-a-year business, Google reveals for the first time

Instagram Brings In More Than a Quarter of Facebook Sales

Instagram's Search Results For Vaccines Are A Public Health Nightmare

Twitter Just Released Its Plan To Deal With Deep Fakes

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Join the Social Media Geekout Facebook Group or discuss the show on Twitter using the hashtag #geekoutquestions.

Geekout with Matt Navarra is a Big Revolution production.

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