A Marketing Masterclass - With Neil Patel
In this episode, Nick interviews a true superstar in the world of marketing.
Neil Patel has been called a “genius” and the “mad scientist of marketing”. He’s a New York Times best-selling author, and one of the Wall Street Journal’s “top influencers on the web”, and one of of Forbes’ “Top Ten Marketeers Of Our Time”.
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KEY TAKEAWAYS
When you’re starting out, you don’t always have the budgets to place paid ads, or even to attend conferences that you’re assured will help you along. But you can assert your brand for free. You can work to build your presence at every opportunity. As long as your purpose is true, and that your end goal is something you can work towards without expectation, then your brand will grow in the tailwind. Channels these days are crowded, and they know their worth. It costs money to build your brand through conventional channels. But the upside is that we have so many to choose from, and so many different ways in which to build. The brand is your biggest advantage. People will always follow the brands they know and trust. Therefore when you build your brand, it should be with the longterm in mind. It also needs to be the visible one that springs to mind when people think of your sector. Brand building begins and grows with: Creating content constantly - utilise video on platforms such as Facebook and Instagram. Repurpose when you can Go live, once a week, on all channels Create at least three blog posts per week that are educational Include data, stats, and cite your sources. Not only does this make you look like an expert, it begins new connections Push notifications - Use services like Subscribers.com to leverage push notifications in a professional way Collect emails - when people come to you, they can subscribe to every thing you do The rule of seven is where a customer sees or engages with you seven times or more. This interaction leaves a lasting impact on their relationship with you. More people are set to spend more money on branding than they ever have before. Some may have written off ads in the past, but Neil predicts that their reach, and subsequent revenues will only grow.
BEST MOMENTS
‘Marketing is one of the most crucial things to get right in your scale-up journey’
‘You’ve never ever had so much access and so many ways of getting your message out there’
‘Be patient - you always want to scale faster than you ever will’
‘Marketing has turned into an omni-directional approach’
‘People still buy Nike shoes because they’re Nike’
‘Branding is what sets you apart’
’The friction has been removed'
VALUABLE RESOURCES
Neil Patel Digital - https://npdigital.com
Neil Patel Twitter - https://twitter.com/neilpatel
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Nick’s Facebook page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Scale Up Your Business, coaching/consulting: https://suyb.global
