Episode 211 - The Simplicity Principle with Julia Hobsbawm

'It was actually like falling in love, if I'm honest.'

If you've fallen out of love with writing your book and even with your own ideas, this is just the tonic you need. Julia Hobsbawm lucidly talks through the evolution of The Simplicity Principle, with a behind-the-scenes look at the evolution of the thinking that underpins its six-part structure, and her passion for her topic will reignite your own.  

Published in a pandemic that was unimaginable when it was written, this book passes the ultimate test: its principles retain their power and relevance despite the seismic shift that's taken place in the world. 

Essential listening.