Founder of Neom Organics London: "Starting a business is like walking up Mount Everest in your flip flops"

Nicola Elliott Moss worked for years as a magazine editor before retraining as nutritionist and aromatherapist. In 2005 she launched Neom Organics. She defies the stereotypes of many people working in the wellness industry by being outspoken and truly a no bull business woman. In this episode she talks about the challenges she faced to launch the company, her current job and how it compares to her journalist career and how you successfully roll with the punches in business.