Archive 12 Bridal Founder: "To stay a step ahead, you have to know what's selling or not selling and move on quickly"

Archive 12 is a boutique bridal shop in Belfast run by Claire Leese. It started out as the go-to place to pick up beautiful vintage dresses and has since evolved into a designer dress shop, selling exclusive pieces to Ireland's savviest brides. Claire is a pivot queen, before moving her career into bridal wear, she was a fashion stylist on Game of Thrones. In business, she listens to her customers and is constantly changing up what she offers. In this episode she gives her fascinating insights into how she stays one step ahead of the game, second guessing what people want and building a winning retail model off the back of it.