An interview with Pete Markey, TSB CMO

Joanne Oatts talks to Pete Markey, chief marketing officer of TSB, about the bank's award-winning LGBT network TSB Pride, the importance of being a LGBTQ+ ally and how empathy, listening and understanding are all key to both being a good leader and getting to know your customers. Pete shares key learnings and experiences from his roles at Aviva, Post Office, The AA, British Gas and One.Tel - including 'bottling the magic' of your role models and dressing up as a goldfish - as well performing improvisational comedy for The Marketing Society does Comic Relief earlier this year. SHOWNOTES Ryan Heffington Sweatfest Live Dance Party https://www.instagram.com/ryan.heffington/?hl=en Lesbian Visibility Week, 20-26th April Twitter https://twitter.com/LesbianVisWeek Schedule: https://www.lesbianvisibilityweek.com/whats-happening.html#/ Website: https://www.lesbianvisibilityweek.com/#/ Pete Markey Pete Markey: https://www.linkedin.com/in/petermarkey/ TSB National Coming Out Day: https://www.youtube.com/watch?v=fA94VmpSJ7Q TSB Why We March: https://www.youtube.com/watch?v=cH7gUeZZuwI Marching with Pride: https://www.tsb.co.uk/local-pride/midlands/lgbt-birmingham/ The Story of TSB: https://www.youtube.com/watch?v=YJzJCd_pwy8 The Marketing Society does Comic Relief: https://www.youtube.com/watch?v=B0joJDJQZmU&feature=emb_logo Dingbats Improv: https://www.dingbatsimprov.com/ Get in touch with Outvertising Website: https://www.outvertising.org/news Email: INFO@OUTVERTISING.ORG  Twitter: @outvertising Insta: @outvertising Facebook: outvertisinguk Linkedin: https://www.linkedin.com/company/outvertising/