India's Emerging Thirst for Wine with Ruma Singh of Between the Vines

With nearly half a billion people over the legal drinking age of 25, India most certainly seems like an attractive market for wine brands. However, with its high wine taxes and its complicated and fragmented regulatory landscape, India remains a difficult market to enter.

Today, Ruma Singh, Wine Writer and Founder of Between the Vines, gives us a glimpse into the Indian market.

We discuss the current landscape of wine in India from what styles are popular to what is being made locally. 

Show Notes:

(6:00) Wine taxes & wine prices in India

(14:00) Categories of consumers

(17:00) Indian Wine: India's domestic production

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Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china 

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