the bossbabe podcast

99. Babba Rivera on Her Journey From Uber's Head of Marketing to CEO of a Next-Gen Marketing Agency

We’re joined by ‘Cool Girl’ Babba Rivera, Uber’s former Head of Marketing, an award-winning Brand Marketing Professional, and CEO of bybabba - her very own brand marketing agency. Babba has also been featured in the 2016 Forbes’ list of the top “30 Under 30” for marketing and advertising, ELLE, Vogue, and various other print and digital media.
Babba is the definition of a trailblazer, so it’s no surprise that she’s one of the panelists for our Pitch Your Biz Competition with ELLE. Tune in to hear Babba’s inspirational journey from Uber’s visionary Head of Marketing to risking it all to answer the entrepreneurial call. We’re picking Babba’s brain for all things marketing, building a global business, and finding balance between work and life. 
This episode is brought to you by ELLE, iconic lifestyle brand, and the world’s largest women’s fashion magazine. We’ve partnered with ELLE for their 75th anniversary to celebrate women entrepreneurship. Submit your business pitches to our Pitch Your Biz Competition at bossbabe.com/elle.  
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Bossbabe is one of the largest online communities of ambitious women and female entrepreneurs in the world. With a digital presence of more than 4.2+ million followers and the top online membership for female entrepreneurs – we're passionate about creating content that supports ambitious women in building wealth + creating lives they love. The bossbabe podcast is the place where we share the real, behind-the-scenes of building successful businesses, achieving peak performance and learning how to balance it all.