The Extraordinary Business Book Club

Episode 222 - Future-Proofed with Tom Cheesewright

<p>Tom Cheesewright spends his life gazing into the future to help businesses identify and respond to trends and technology, but his advice for writers is rooted in the here and now. A fascinating conversation taking in principles for business survival in a fast-changing world along with super-practical tips for writing - and editing - effectively. </p> <p>Plus a great tip for writers that is much more fun than most! </p>

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.