99% Invisible

Everything is Alive

Louis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-shelf. I'm at peace with that."
<a href="http://everythingisalive.com" target="_blank">Everything is Alive</a> is an unscripted interview show with host Ian Chillag in which all the subjects are inanimate objects. In each episode, a different thing tells us its life story -- and everything it says is true.
Subscribe to Everything is Alive on <a href="https://itunes.apple.com/us/podcast/everything-is-alive/id1388419519" target="_blank">Apple Podcasts</a> and <a href="https://radiopublic.com/everything-is-alive-85n1b0" target="_blank">RadioPublic</a>
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Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.