99% Invisible

A 700-Foot Mountain of Whipped Cream

While the 1960s shift in print and TV advertising has been heavily documented and mythologized by Mad Men, Madison Avenue’s radiophonic collision with the counterculture is less well known. A radio advertising producer, writer, and composer, Clive Desmond takes listeners on a highly subjective journey through one narrow, eccentric, corridor of radio advertising. Here, he has rescued beautiful forgotten nuggets of radio history and delicately arranged them into a glittering associative chain—a constellation of jingles and spots that somehow all add up to more. A version of episode was originally featured on <a href="https://www.kcrw.com/news-culture/shows/the-organist/" target="_blank">The Organist</a>, a bi-weekly experimental arts-and-culture program from McSweeney's and KCRW.
<a href="https://99percentinvisible.org/?p=22679&amp;post_type=episode" target="_blank">A 700-Foot Mountain of Whipped Cream</a>
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Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.