068 Behind The Mic: Inside The 1st Marketing PodStorm / Jaime Jay, Jason Defillippo & Christopher Lochhead

We are on our 30th episode of the World's First PodStorm! We would like to thank everyone who went through the storm with us! Today, Lochhead on Marketing producers Jason DeFillipo and Jaime Jay joins us and takes us behind the mic. We go deep into the challenges, the wins, and the lessons in creating this PodStorm. We talk about a lot of other matters which you’ll find relatable! Challenges with Production Making a podcast comes with its challenges, even more so if it's the world’s first 30-day PodStorm. Timing is one of the main challenges in production. Jason DeFilippo shares that the hard part was dealing with unplanned life events. He seriously advises anyone to take this into account if they want to pursue podcasting.   Although they faced challenges, this 30-day marketing discussion proved that the Podstorm is a new category of a podcast activity.  “It is basically a roadmap for anyone who wants to do any kind of marketing in their business.” - Jaimie Jay Category Design Christopher mentions that Podstrom is all about marketing and category design. The PodStorm encourages marketers to create their category and to differentiate themselves in a niche that they can own. They discussed further category design and rising above the challenges despite the situation the world is at.  “In the midst of the greatest economic crisis and the greatest healthcare crisis of the modern era, you transformed your business and you are absolutely positioning yourself to be in that 10% that gets stronger as a result of the recession.” - Christopher Lochhead Success of PodStorm Jaimie Jay celebrated the fact that LOM Podstorm gained an 80% increase in listenership. One of the reasons for this series’ success is the format—  it’s quick but is jam-packed with information. “The thing that makes this successful is that they are short. So every day, you can pop it in, get it done, and while you’re sitting there having your eggs for breakfast or outside taking a walk with a dog and you learn something and it is a very laser focus.” -Jason DeFillippo More About Business and Current Events The trio discussed a lot more that is 100% relatable to any businesses. They talk about trying to help companies against recession brought on by Covid-19 and touched on the topic of the murder of George Floyd and the role of marketing in social justice and making social change happen.  To know more about the legends behind the mic, Christopher Lochhead, Jason DeFilippo and Jaime Jay, download and listen to this episode. Bio: Jaime Jay Jaime is the managing director and founder of Bottleneck Virtual Assistants, LLC.  The organization offers professional growth opportunities for ambitious leaders by creating an efficient and systematic approach to identify, hire, and cultivate team members who focus on specific roles and responsibilities. Jaime Jay is the co-owner of Podcast Pilot which handles the technical execution and website for Follow Your Different and Lochhead on Marketing. Jason DeFillippo Jason has been building websites since the early days in 1994 for clients that range from small businesses to million dollar websites for blockbuster films to his own start-ups.  In 1995 a new media company in Santa Monica moved him out to Los Angeles to build the first website for Epson America.  Since then Jason has launched over 250 websites for major corporations like Paramount Pictures, Sony, Warner Brothers, and Disney.  He also created the two time SXSW Weblog Award-winning Blogrolling.com as well as co-founded the global blog network Metroblogging.  He has worked at several startups in San Francisco including Technorati.com and 8020 Media, the publishers of JPGMagazine.com and statistical aggregator Metricly.com.  Currently, Jason is a full-time podcast producer and editor. Links:  Bottleneck Virtual Assistant - World’s First Dedicated Distant Assistant Provider Grumpy Old Geeks We hope you enjoyed this episode of Lochhead on Marketing™!