The Times Tech Podcast

Zyper’s Amber Atherton: “From ‘Made in Chelsea’ to a garage in Palo Alto”

The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45), finding them (6:55), starting as an intern at Vogue (7:35), starting her first company in her teens (8:30), moving to California for Y Combinator (11:20), why super fans are important (12:55), the problem with influencer marketing (15:35), why rampant online fakery is good for Zyper (19:45), being anti-influencer (21:45), creating brand “clubs” (23:00), starring in Made in Chelsea (26:10), leaving the show (30:25), the wild ride of fame (31:05), and transforming into a remote-only company (33:35). Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

As The Sunday Times’ West Coast Correspondent, Danny Fortson has witnessed the technological whirlwind coming from Silicon Valley first hand. The Times' Technology Business Editor Katie Prescott has reported on how digital technology is transforming businesses and society around the world. Now, 'Danny in the Valley' meets 'Katie in the City', with a podcast presented from San Francisco and London. Each week sees a fresh interview with pioneers in tech, from the brightest start-ups to the tech giants, as Katie and Danny chronicle the AI revolution. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.