The power of EXTREME, and how to use it to gain more attention for your brand

How do you command maximum attention on your brand?

The businesses and brands that have the most success are those that command the most attention and you can command attention by being extreme. But it’s all about how you are extreme as well as remaining true to who you are. There are varying ways in which a business and a business owner can be extreme and get the attention that will bring in more enquiries and ultimately more sales for your business. In this very first episode of the ‘Empire Builders’ podcast Nick explores the concept of being extreme and the positive impact this can have on your business as you build your empire.

 

KEY TAKEAWAYS

You can command attention by being extreme, if you have more attention you will get more enquiries and this will lead ultimately to more sales for your business. Why do we desperately try to fit in when we were born to stand out? If you are struggling in your business it’s probably because you are playing it too safe. Taking an extreme position of being the most expensive in your area of expertise can successfully draw people to you. Being an extreme version of yourself is not about trying to be someone else. It’s about becoming more of who you are, it isn’t being loud but if you are a geek be the extreme geek. Use whatever is unique about you to be the most extreme version of yourself. Do not fall into the trap of staying safe. Dare to stand out and be different and you will get the attention on what you are doing and saying.

 

BEST MOMENTS

‘Can you take an extreme position in your industry’

‘Taking an extreme position will mean people pay attention’

‘How can you become an even more extreme version of yourself?’

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.