Entrepreneur In Focus - Lisa Cumes, How To Create Your Brand Story
Lisa Cumes is a freelance copywriter and StoryBrand Certified Guide, dedicated to helping business owners develop their own unique brand story, one of the most powerful tools in developing a narrative around the work you do.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
KEY TAKEAWAYS
One of the smartest things we can do as business owners right now is to invest in marketing and product development. Those who have done so, have seen remarkable gains, even through the COVID lockdown. A growth mindset allows us to see the opportunities that may be in front of us at all times. A closed mindset is almost like turning our back on them. People often don’t follow the financial aspirations behind something. They follow the narrative. They follow the heart and soul of a project. They want to be part of the story. StoryBrand removes the noise, the confusion, and the overwhelm of copywriting, in terms of presenting a business to a customer. It is about concentrating the point and assuring your customer that you can solve their problem. The best idea isn’t always the clearest choice. The idea that can communicate itself in the simplest, most resonant way, will often be the winner.BEST MOMENTS
‘He got out of his head. He invested. And he’s got the result!’
‘If one person voices it, then others are out there who need it!’
‘Any component of success, going forward, requires a team’
‘People need to be sold on the fact that you understand the problem that they are facing'
VALUABLE RESOURCES
Lisa Cumes LinkedIn - https://www.linkedin.com/in/lisacumes/
Simple Story Solutions - https://simplestorysolutions.com
Lisa Cumes Instagram - https://www.instagram.com/lisacumes/
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Nick’s Facebook page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Scale Up Your Business, coaching/consulting: https://suyb.global
