The Lens Through Which We Define Our Futures - With Philip Thomas
Philip Thomas is one of only a handful of people to have truly made a lasting impact upon the business journey of Nick himself, and in this very special episode, you’ll find out exactly why.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
KEY TAKEAWAYS
There is no more powerful marketing tool than focusing in upon your ideal customer, and making them seem as attractive as possible to all other customers. This was the belief behind FHM, which marketed to 25 year-old men, and made all other men desirous of their status. Attraction comes through focus. By pinpointing your specific archetype, you increase not only awareness, but interest. So much of business is about relationships. If you have time to spend on any pursuit, it should always be in building the bridges and foundations that can take you higher. Zeroing in on our core values is crucial, as are the behaviours we adopt. But when we define our business strategy, we should not ignore it. It should be the lens through which we see each decision.
BEST MOMENTS
‘If you’re in a market that’s floating up, it’s always a good place to be’
’25 looks like a hell of a lot of fun!’
’The more focused you are, the more you please everyone’
‘We need to encapsulate in a sentence, our purpose. What is it that we as a company do?'
VALUABLE RESOURCES
Philip Thomas LinkedIn - https://www.linkedin.com/in/philip-thomas-127a541/?originalSubdomain=uk
Philip Thomas Twitter - https://twitter.com/philthomas?lang=en
Cannes Lion - https://www.canneslions.com/about/news/the-campaign-for-creativity
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.
His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Nick’s Facebook page: https://scaleup.vip/FB
Nick’s LinkedIn: https://scaleup.vip/LI
Nick's Instagram: https://scaleup.vip/IG
Scale Up Your Business, coaching/consulting: https://suyb.global
