Ep. 95 – Are Traditional Trade Shows Obsolete? A Flash Topic Panel Discussion!

What would happen if we took a former Wal-Mart & Sam’s Club buyer, A current University of Colorado Buyer, A Product Design Expert, Inc. Columnist and Podcast Guru and finally a Content and Social Media Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that’s what. In our first Flash Topic Episode Salah Khalaf, Cairon Moore, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on whether Trade Shows have become obsolete or do they still have relevance. The discussion was epic, the thoughts were provoking and the information was priceless. Don’t miss a minute of the discussion! Welcome to FLASH TOPIC! Also: Don’t forget to sign up on our mailing list at www.tlbconsulting.com/mailinglist.html to receive information on upcoming guests and what’s new with On The Shelf. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Cairon Moore – After completing her MBA and moving to the US, Cairon owned and operated a successful restaurant in Central Jersey for twenty years. In order to find some work life balance she went to work for Rutgers University increasing their sales in Catering and Special Events by 1,166 %. Currently Cairon is the Associate Director for Campus Dining Services at the University of Colorado Boulder. She continues to do restaurant consulting and design work as well as Health & Life Coaching in her personal time. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Salah Khalaf: Corporate and retail growth strategist and business development consultant Salah Khalaf has over 25 years of merchandising and operations experience in the retail and warehouse club industry. He most recently led the Supplier Diversity Department at Sam’s Club, where his business unit created solutions to meet the needs of the millions of small business owners that Sam’s Club serves. Additionally, Salah also served on the boards of several national minority organizations representing Walmart Inc. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM’s content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech.

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