How Outer Aims to Disrupt the Outdoor Furniture Industry

Years of work experience, largely solving business problems for his family, gave Jiake Liu a fundamental understanding of how to run a successful business. It also fed his entrepreneurial thirst and ultimately led to his cofounding and leading Outer, an outdoor furniture and lifestyle company. Hear some hard-earned lessons from Jiake about startups, his Shark Tank pitch day experience and how he maintains investor relationships even if they pass on investing -- like Spencer did.