TED Business

Why the secret to success is setting the right goals | John Doerr

<p>When promising projects crash and burn, it's not always because of glaring mistakes. Venture capitalist John Doerr reveals it's often because those projects were linked to the wrong objectives. Get Doerr's practical guidance on how to set and execute on audacious goals with "Objectives and Key Results," or OKRs — a goal-setting system that's been employed by the likes of Google, Intel and Bono — plus host Modupe Akinola's twist on the importance of timing.</p>

<p>Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too.</p>