The Bridge Offer
Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses.
People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client.
Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result.
KEY TAKEAWAYS
People have built their audience/community and have a product or service, it’s about linking the two together. How do you move people from being part of your audience and community to making a commitment to a mastermind program? The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client. The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want. What is the best environment to bring people into to be able to serve and sell? What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell? When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them. What is the low commitment activity that you can effectively create a bridge from to your product or service?
BEST MOMENTS
‘The best environment for me to serve and sell is in small groups’
‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’
‘What’s the bridge, the offer that you can build between your audience and your product or service?
VALUABLE RESOURCES
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
