15 Minutes To Action - Where Do You Play?
It’s 15 Minutes To Action time again, and this time the focus is on markets.
Many businesses stall in terms of growth and scale because they haven’t been specific enough about the market they choose to play in. With this thought in mind, Nick asks the question, where do you play?
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
KEY TAKEAWAYS
If your message is failing to land, if your story is not getting out there, then the strategy that will help you get there is “niching” - getting super-specific about the market you want to play in. You have to understand how promiscuous the market is. How close knit are the potential buyers in your chosen market? Will partnerships and referrals spur on your growth? If so, then the path to success is clear. Identify the problem you’re trying to solve and take a broader look at the market in which it exists. If your idea only has a limited lifespan, then consider if you’ll be able to make it worthwhile in the time you have. People don’t make big decisions when they’re not in any pain. If something can be put off, then people generally will. Ask yourself if what you’re selling is crucial to your customer in solving their problem and if it will save them that pain.BEST MOMENTS
‘You need to understand the dynamics of the market that you want to serve’
’The more promiscuous the market is, the more it feels like a tribe, then the more success you’re going to have’
‘You’ve got to look more broadly. I call it the 50,000ft view’
‘If you’re not getting growth or traction, it’s more likely because you haven’t been intentional enough with your decision making'
VALUABLE RESOURCES
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks
David Jenyns - https://www.davidjenyns.com
Systemology - https://www.systemology.com/about/
David Jenyns LinkedIn - https://www.linkedin.com/in/david-jenyns/?originalSubdomain=au
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig
