Sharable Content, What We Really Want to Say to the World
Chalene Johnson is a world-renowned motivational speaker and co-founder of the Smartlife.
Movement. Charlene is a business expert having built and sold several multimillion businesses of her own and has helped others to also achieve this.
She explains why fun is her motivator and how she effectively interacts with her audience daily. This is a great opportunity to hear about how to begin on social media and create the content that will be shared and liked ultimately increasing your audience. Chalene shares detailed information about exactly how she works with and responds to the changing face of social media platforms to make sure she always knows what’s going on in this episode packed with great content not to be heard anywhere else.
KEY TAKEAWAYS
We all need to have our own structure because it’s when we are forced into someone else’s structure that we feel trapped. The more structure I have the more freedom I feel. Everything I do online with my social media is figuring out how the various levers affect platforms and interacting with my audience. As an entrepreneur, you don’t have to know how to do everything but you do need to invest in experts who do know what’s going on. When you begin, focus on one platform you want to spend time on, this will likely be where your customer already is. People don’t care about you; you have to create content that people want and is sharable. Sharable content says something about who we are, our values and the audience we want to attract and something about the value we want to put out to the world. You have to focus on what your audience believes is the solution to the problem. It’s important to create universal sharable content to reach beyond your current audience. Instagram look at comparatively how fast did your post takes on comments, likes, shares, and saves compared to another account with the same hashtag. It’s looking at it relative to the engagement not relative to the size of your account.
BEST MOMENTS
‘I spend on average at least 2 hours responding to DM’s’
‘You can curate sharable content’
‘You have to have the right mindset and energy and having fun is my primary motivator’
VALUABLE RESOURCES
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
