SLS: High Value of Lower Cost Podcasts
Spreaker Live Show #165 for Sept 19th, 2018
Show Duration: 45 minutes
-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill
Show Today:
- High value of Lower Cost Podcast Creation
- How we grow overall audience listening to podcasts globally?
- How To Sell Your Product With Podcasts
- Coming Events Spreaker will be Attending
On the show today:
High Value of Lower Cost Podcast Creation
- A few large content creators have closed down original podcast creation teams
- We have seen this before - usually related to costs vs revenue = audience growth?
- Podcasts can be created that have high value, but for low cost.
- Audience growth expectations can often times be unrealistic with high expectations of audience/revenue opens door to acceptance of high costs
- Podcasting medium is growing slowly, the hype of the medium is creating expectations
- Very small market for podcast series that have 5-10 people production teams
- Very high ad revenue growth expectations in market - but to hit the numbers we need more inventory that advertisers want to buy into
- Revenge of the Independents???
How we grow overall audience listening to podcasts globally?
- All podcasters have responsibility to get out and meet potential audience in the real world
- Promote Google Podcasts as much as possible as Android has Huge upside growth
- Ask current audience to tell their friends/colleagues about your podcast and how to listen
- Google needs to get there podcast listening platform focused
- Think creatively about how to market your show to potential new listeners in your genre
How To Sell Your Product With Podcasts
- https://blog.spreaker.com/how-to-sell-product-with-podcasts/
- Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.
Coming Events Spreaker will be at:
- NAB NYC - Oct 17-18, 2018 - Booth N264
- https://www.nabshowny.com/
- Vancouver Podcast Festival - November 8-10, 2018
- https://www.vanpodfest.ca/programming-announcement
- http://Podcon.com in Seattle - Jan 19-20, 2019 - Large event
Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
Show Duration: 45 minutes
-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill
Show Today:
- High value of Lower Cost Podcast Creation
- How we grow overall audience listening to podcasts globally?
- How To Sell Your Product With Podcasts
- Coming Events Spreaker will be Attending
On the show today:
High Value of Lower Cost Podcast Creation
- A few large content creators have closed down original podcast creation teams
- We have seen this before - usually related to costs vs revenue = audience growth?
- Podcasts can be created that have high value, but for low cost.
- Audience growth expectations can often times be unrealistic with high expectations of audience/revenue opens door to acceptance of high costs
- Podcasting medium is growing slowly, the hype of the medium is creating expectations
- Very small market for podcast series that have 5-10 people production teams
- Very high ad revenue growth expectations in market - but to hit the numbers we need more inventory that advertisers want to buy into
- Revenge of the Independents???
How we grow overall audience listening to podcasts globally?
- All podcasters have responsibility to get out and meet potential audience in the real world
- Promote Google Podcasts as much as possible as Android has Huge upside growth
- Ask current audience to tell their friends/colleagues about your podcast and how to listen
- Google needs to get there podcast listening platform focused
- Think creatively about how to market your show to potential new listeners in your genre
How To Sell Your Product With Podcasts
- https://blog.spreaker.com/how-to-sell-product-with-podcasts/
- Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.
Coming Events Spreaker will be at:
- NAB NYC - Oct 17-18, 2018 - Booth N264
- https://www.nabshowny.com/
- Vancouver Podcast Festival - November 8-10, 2018
- https://www.vanpodfest.ca/programming-announcement
- http://Podcon.com in Seattle - Jan 19-20, 2019 - Large event
Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
