SLS104: Minimum Viable Podcast and Podcasting Research
Spreaker Live Show #104 for March 15th, 2017
Our Topics This Week:
- Infinite Dial 2017 - Edison Podcasting Research Findings
- What is a Minimum Viable Podcast with guest Forbes Writer Sarah Werner
Show Duration: 71 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
Infinite Dial 2017 - Edison Podcasting Research
https://www.slideshare.net/webby2001/the-infinite-dial-2017
- Name Awareness of “Podcasting” 60% (168M) of USA 12+, up from 55%
- Podcast Listening 40% (112M) of 12+ of USA, up from 36%
- Monthly Podcast Listening 24% (67M) of 12+ of USA, up from 21%
- Age - Monthly Podcast Listening
-12-24 27% in 16’ & 17”
-25-54 24% in 16’ 31% in 17’
-55+ 11% ‘16, 12% in 17’
Men 24% in 16’, 27% in 17’
Women 18% in 16’, 21% in 17’
-Weekly Podcast Listening 10% in 15’, 13% in 16’, 15% in 17’
-Number of Episodes Listened to in Last Week: One=16%, Two=24%, Three=19%, Four to Five= 20%, Six to Ten=13%, Eleven or More=8%
-Device Most Used to Listen: 2017= 33% Computer, 65% Smartphone & Tablets (1% shift from 2016)
-Listening Locations: At Home = 80%, In Car/Truck=47%, At Work=29%, Walking Around=28%, Gym=20%, Public Trans=19%
-Listened Location Most Often: At Home=52%, In Car/Truck=18%, At Work=12%
-Listening Duration Completed: Most=45%, Entire=40%, Half=10%, Just Beginning=5%
-Click to Listen Immediately= 77%, Download to Listen Later=41%, Subscribe Download=27%
-% of All Podcast Downloaded and Listened To: 76%-100%=52%, 51%-75%=15%, 26%-50%=20%, 1%-25%=13%
-Average of 6 podcasts Subscribed To
-Podcasts Used in Car 19%
See http://Blog.Spreaker.com to read the Q&A article featuring our show guest interview with Forbes Writer and Podcaster, Sarah Werner, We talk about the “Minimum Viable Podcast” or MVP on how to quickly get started podcasting.
- http://blog.spreaker.com/2017/03/09/podcasting-writing-perfect-match/
- Sarah Werner Links:
- Forbes Articles - http://www.sarahwerner.com/writing/forbes/
- https://twitter.com/SarahRheaWerner
- https://twitter.com/writenowpodcast
- http://www.sarahwerner.com
- Write Now Podcast: http://www.sarahwerner.com/write-now-podcast/
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
rob at spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
Our Topics This Week:
- Infinite Dial 2017 - Edison Podcasting Research Findings
- What is a Minimum Viable Podcast with guest Forbes Writer Sarah Werner
Show Duration: 71 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
Infinite Dial 2017 - Edison Podcasting Research
https://www.slideshare.net/webby2001/the-infinite-dial-2017
- Name Awareness of “Podcasting” 60% (168M) of USA 12+, up from 55%
- Podcast Listening 40% (112M) of 12+ of USA, up from 36%
- Monthly Podcast Listening 24% (67M) of 12+ of USA, up from 21%
- Age - Monthly Podcast Listening
-12-24 27% in 16’ & 17”
-25-54 24% in 16’ 31% in 17’
-55+ 11% ‘16, 12% in 17’
Men 24% in 16’, 27% in 17’
Women 18% in 16’, 21% in 17’
-Weekly Podcast Listening 10% in 15’, 13% in 16’, 15% in 17’
-Number of Episodes Listened to in Last Week: One=16%, Two=24%, Three=19%, Four to Five= 20%, Six to Ten=13%, Eleven or More=8%
-Device Most Used to Listen: 2017= 33% Computer, 65% Smartphone & Tablets (1% shift from 2016)
-Listening Locations: At Home = 80%, In Car/Truck=47%, At Work=29%, Walking Around=28%, Gym=20%, Public Trans=19%
-Listened Location Most Often: At Home=52%, In Car/Truck=18%, At Work=12%
-Listening Duration Completed: Most=45%, Entire=40%, Half=10%, Just Beginning=5%
-Click to Listen Immediately= 77%, Download to Listen Later=41%, Subscribe Download=27%
-% of All Podcast Downloaded and Listened To: 76%-100%=52%, 51%-75%=15%, 26%-50%=20%, 1%-25%=13%
-Average of 6 podcasts Subscribed To
-Podcasts Used in Car 19%
See http://Blog.Spreaker.com to read the Q&A article featuring our show guest interview with Forbes Writer and Podcaster, Sarah Werner, We talk about the “Minimum Viable Podcast” or MVP on how to quickly get started podcasting.
- http://blog.spreaker.com/2017/03/09/podcasting-writing-perfect-match/
- Sarah Werner Links:
- Forbes Articles - http://www.sarahwerner.com/writing/forbes/
- https://twitter.com/SarahRheaWerner
- https://twitter.com/writenowpodcast
- http://www.sarahwerner.com
- Write Now Podcast: http://www.sarahwerner.com/write-now-podcast/
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
rob at spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
