SLS89: Local Community Podcasting
Spreaker Live Show #89 for Nov 9th, 2016
Our Topics This Week:
- Local Community Podcasting
- Looking Good when You Auto-Share your show
- Listener Feedback
Show Duration: 48 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
Main topic this week: “Local Community Podcasting”
- Local podcast typically highlight the good things happening in your local city area, create connections with people in your community, and make the place where you live– a better place to live.
- Low-Power FM stations all across the country will be creating local audio content targeted at local city level communities
- If you’re a podcaster and don’t have a local show, I hope you’ll make one and bring your knowledge and skills that can bring people together and make a positive difference in your community.
- Get started thinking about telling the stories of your community.
- Local podcasters talk with neighbors, friends, business owners, civic leaders and share those stories with the community.
- They are building up their community through podcasting, but some of those communities are very small.
- Local podcasters are applying their knowledge, skills, and curiosity to gather stories from their community and tell those stories to their community and beyond.
- Local podcasters are making a contribution to their community—perhaps changing their community as a result of their work.
- Some of those podcasts will never make money and for many that will be ok.
- Most will never be considered “noteworthy” by others who have a narrow view of podcasting.
- The revenue/profit earned by local podcasters may be more valuable than that achieved by national shows.
- Like current radio advertising, it would come mostly from local companies, but national advertisers still need to reach local communities too.
Spreaker News at Blog.Spreaker.com:
Tip of the Week: Looking Good when You Auto-Share your show
Podcasting doesn’t end when you hit “Publish.” Your content needs to get to your listeners’ ears, and effective distribution means sharing your content quickly and looking good while you do it. But when you’re podcasting to-do list is already inundated with different tasks: mixing, editing, uploading, describing, tagging – some of the process risks falling by the wayside.
That’s why we’ve been focusing so much on the new CMS, to offer you a dashboard full of quality tools and features to help you every step of the way. And today, we’re eager to show you the newest process to auto-share episodes to all your social networks.
Connect to listeners with the help of auto-sharing
- Distribution isn’t just about garnering plays and downloads, it’s also about interacting with your listeners and building a relationship, because in the end you’re sharing your podcast with people.
Find out where those listeners are - connected to the social networks they’re active in.
Just the idea of sharing your episodes’ links to each manually, one by one, sounds overwhelming. But with the CMS, you can cover lots of ground quickly with a simplified distribution process: connect to multiple social networks and enable auto-sharing.
To Auto-share
- Check it out in the CMS’ Settings page, under Connected Accounts; you can connect to Facebook, Twitter, YouTube, SoundCloud, and Tumblr, and set things up so that every new episode you publish on Spreaker will automatically get shared to your pages. It’s all taken care of as soon as you hit “Publish.”
While auto-share is a huge convenience, you might still want to manually post to these social networks as auto-share does not always get treated with the same priority as far as visibility.
Facebook does not treat auto posts the same way as manual posts - usually less priority is given to friend visibility.
Look good no matter where you’re found
- The importance of appealing podcast artwork keeps coming up again and again, but not without good reason. Getting listeners to tune in is as much about attracting them with great visuals as it is a catchy title, plus you want to keep your brand present in people’s minds, no matter where your episodes get shared to.
So how can you make sure that things look right when everything is getting shared automatically for you?
The CMS takes care of that, too. You’ve always been able to add dedicated images to each episode you create, but if you forget to or choose not to, your cover image will now automatically get used in its place. So no matter where your listeners find it, your podcast looks its best, and stays aligned with your brand.
Listener Feedback from Episode #88:
Gail Nobles
If celebrities get popular with podcasting, do you think new people would stand a chance?
News of Faith
Quality differs between hearing it on a computer with headphones VS listening to a cell phone with an app. If an episode sounds good from my end, I send it out
Spreaker Live Show: I would do both or just pre recorded
News of Faith
A few people wouldn't do pre recorded. They want to call in live. I don't see their point. Any feedback for that?
Spreaker Live Show: Live is interesting as a way to connect with listeners at a deeper level. Agree, to each his own on this Live vs On Demand choice.
News of Faith
I like pre recorded VS live because there is more room for editing out mistakes and no calls.
Linda Irwin wrote a comment about Episode #86 - Episode: Long or Short of It:
Before beginning our shows, we discovered Tuesdays and Fridays to be the best and around 20 minutes in length as we are comedy and music. We also are on in the mornings (Pacific time) and early afternoon (Eastern time) which kind of fits with the terrestrial radio comedy and music time slots. Glad to have found your channel!
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
Our Topics This Week:
- Local Community Podcasting
- Looking Good when You Auto-Share your show
- Listener Feedback
Show Duration: 48 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
Main topic this week: “Local Community Podcasting”
- Local podcast typically highlight the good things happening in your local city area, create connections with people in your community, and make the place where you live– a better place to live.
- Low-Power FM stations all across the country will be creating local audio content targeted at local city level communities
- If you’re a podcaster and don’t have a local show, I hope you’ll make one and bring your knowledge and skills that can bring people together and make a positive difference in your community.
- Get started thinking about telling the stories of your community.
- Local podcasters talk with neighbors, friends, business owners, civic leaders and share those stories with the community.
- They are building up their community through podcasting, but some of those communities are very small.
- Local podcasters are applying their knowledge, skills, and curiosity to gather stories from their community and tell those stories to their community and beyond.
- Local podcasters are making a contribution to their community—perhaps changing their community as a result of their work.
- Some of those podcasts will never make money and for many that will be ok.
- Most will never be considered “noteworthy” by others who have a narrow view of podcasting.
- The revenue/profit earned by local podcasters may be more valuable than that achieved by national shows.
- Like current radio advertising, it would come mostly from local companies, but national advertisers still need to reach local communities too.
Spreaker News at Blog.Spreaker.com:
Tip of the Week: Looking Good when You Auto-Share your show
Podcasting doesn’t end when you hit “Publish.” Your content needs to get to your listeners’ ears, and effective distribution means sharing your content quickly and looking good while you do it. But when you’re podcasting to-do list is already inundated with different tasks: mixing, editing, uploading, describing, tagging – some of the process risks falling by the wayside.
That’s why we’ve been focusing so much on the new CMS, to offer you a dashboard full of quality tools and features to help you every step of the way. And today, we’re eager to show you the newest process to auto-share episodes to all your social networks.
Connect to listeners with the help of auto-sharing
- Distribution isn’t just about garnering plays and downloads, it’s also about interacting with your listeners and building a relationship, because in the end you’re sharing your podcast with people.
Find out where those listeners are - connected to the social networks they’re active in.
Just the idea of sharing your episodes’ links to each manually, one by one, sounds overwhelming. But with the CMS, you can cover lots of ground quickly with a simplified distribution process: connect to multiple social networks and enable auto-sharing.
To Auto-share
- Check it out in the CMS’ Settings page, under Connected Accounts; you can connect to Facebook, Twitter, YouTube, SoundCloud, and Tumblr, and set things up so that every new episode you publish on Spreaker will automatically get shared to your pages. It’s all taken care of as soon as you hit “Publish.”
While auto-share is a huge convenience, you might still want to manually post to these social networks as auto-share does not always get treated with the same priority as far as visibility.
Facebook does not treat auto posts the same way as manual posts - usually less priority is given to friend visibility.
Look good no matter where you’re found
- The importance of appealing podcast artwork keeps coming up again and again, but not without good reason. Getting listeners to tune in is as much about attracting them with great visuals as it is a catchy title, plus you want to keep your brand present in people’s minds, no matter where your episodes get shared to.
So how can you make sure that things look right when everything is getting shared automatically for you?
The CMS takes care of that, too. You’ve always been able to add dedicated images to each episode you create, but if you forget to or choose not to, your cover image will now automatically get used in its place. So no matter where your listeners find it, your podcast looks its best, and stays aligned with your brand.
Listener Feedback from Episode #88:
Gail Nobles
If celebrities get popular with podcasting, do you think new people would stand a chance?
News of Faith
Quality differs between hearing it on a computer with headphones VS listening to a cell phone with an app. If an episode sounds good from my end, I send it out
Spreaker Live Show: I would do both or just pre recorded
News of Faith
A few people wouldn't do pre recorded. They want to call in live. I don't see their point. Any feedback for that?
Spreaker Live Show: Live is interesting as a way to connect with listeners at a deeper level. Agree, to each his own on this Live vs On Demand choice.
News of Faith
I like pre recorded VS live because there is more room for editing out mistakes and no calls.
Linda Irwin wrote a comment about Episode #86 - Episode: Long or Short of It:
Before beginning our shows, we discovered Tuesdays and Fridays to be the best and around 20 minutes in length as we are comedy and music. We also are on in the mornings (Pacific time) and early afternoon (Eastern time) which kind of fits with the terrestrial radio comedy and music time slots. Glad to have found your channel!
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
