SLS62: How-To Pick a Podcast Show/Series Title and Genre Topic
SLS62: How-To Pick a Podcast Show/Series Title and Genre Topic
Spreaker Live Show #62 for June 22nd, 2016
Our Topics This Week: How-To Pick a Show/Series Title and Genre Topic and Tip of the Week “Creating Compelling Podcast Content” with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show.
Show Duration: 31 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
Spreaker Blog Posts at http://Blog.Spreaker.com:
- What gets an app featured on Google Play? From one of our mobile developers in Spain
- Interview Q & A with NPR’s Interview: Anya Grundmann who is a speaker Podcast Movement, 7/6-8
- How to Sync Skype with Spreaker Studio for Desktop
Detailed Show Notes:
Tip of the Week “Creating Compelling Podcast Content”: from Valerie Geller, Radio Consultant has drilled into me
- "You" is key - refer to one - AGREE
- What is in it for the listener? AGREE, Great Question
- Organic flow - authentic - AGREE Always as much as is realistic
- Health, heart and money!! Impact on lives! Emotions are linked to these things
- What you think and why you think! Explain things
- What is the story behind it.. Learning how to make thrilling/exciting/Fun catnip - tease to capture and hold attention
- Does the story affect listener - Is it impactful on you and your listener?
- Paint the visual picture in audio - Verbally descriptive is key
- Can you make them care - Make your listeners care! Hard to do all the time. Pause after important statement, give time
Let’s Dive into “How-To Pick a Show/Series Title and Genre Topic”
How-To Pick a Show/Series Title?
- Make list of keywords that describe your show topic, searchable keywords - SEO keyword research like “Podcast Answerman” if you are a podcasting consultant is a good example
- Use these words to combine in different ways, think creatively, but keep as short as possible as it needs to be big and bold on your show artwork.
- Example “Spreaker Live Show” why the name… Topic: Spreaker Wanted to highlight LIVE abilities as a differentiator and “Event” experience. Used term “Show” as it was a live streaming show and not just an downloadable “Podcast”.
- You can use your name in the show title “The Your Name Show” if you are known as an expert in your genre or celebrity
- You can use your name this way “Spreaker Live Show with Rob Greenlee” in a sub-heading way
- Show names must not infringe on name trademarks or trade names or brands, many try with TV show’s and other genres.
- Visit iTunes or you favorite podcast app to look at other competitive genre shows and their show titles
- The trend is to use “One, Two or Three Word” show titles lately like “Invisibilia” “Serial” “Code Switch” “The @Midnight Podcast”
How-To Pick a Genre Topic for your Show:
- This is very much linked to the above of picking a show name, but is more complicated
- If you show name is broad enough it can include many topics, but that comes with a potential loss of simple keyword communications on topic focus and listener interest.
- Podcast are the strongest when they focus on a genre that is focused with large potential listening audience - example is sports - football and fantasy football, NFL or College.
- Can be best to go for the niche of “Fantasy Football” or NFL Football or Seattle Seahawks, but maybe to narrow too is the danger
- General chat shows, typically don’t do as well because they are not topic focused and thus a more difficult listener interest mapping in search
- It is best to have a genre that you as host have deep knowledge and extensive people connections as that is the source of the content, plus the “X” factor of being “Socially Connection Enabled Human” are you a natural “People” person who is upbeat and with an entertaining and fun personality.
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
Spreaker Live Show #62 for June 22nd, 2016
Our Topics This Week: How-To Pick a Show/Series Title and Genre Topic and Tip of the Week “Creating Compelling Podcast Content” with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show.
Show Duration: 31 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
Spreaker Blog Posts at http://Blog.Spreaker.com:
- What gets an app featured on Google Play? From one of our mobile developers in Spain
- Interview Q & A with NPR’s Interview: Anya Grundmann who is a speaker Podcast Movement, 7/6-8
- How to Sync Skype with Spreaker Studio for Desktop
Detailed Show Notes:
Tip of the Week “Creating Compelling Podcast Content”: from Valerie Geller, Radio Consultant has drilled into me
- "You" is key - refer to one - AGREE
- What is in it for the listener? AGREE, Great Question
- Organic flow - authentic - AGREE Always as much as is realistic
- Health, heart and money!! Impact on lives! Emotions are linked to these things
- What you think and why you think! Explain things
- What is the story behind it.. Learning how to make thrilling/exciting/Fun catnip - tease to capture and hold attention
- Does the story affect listener - Is it impactful on you and your listener?
- Paint the visual picture in audio - Verbally descriptive is key
- Can you make them care - Make your listeners care! Hard to do all the time. Pause after important statement, give time
Let’s Dive into “How-To Pick a Show/Series Title and Genre Topic”
How-To Pick a Show/Series Title?
- Make list of keywords that describe your show topic, searchable keywords - SEO keyword research like “Podcast Answerman” if you are a podcasting consultant is a good example
- Use these words to combine in different ways, think creatively, but keep as short as possible as it needs to be big and bold on your show artwork.
- Example “Spreaker Live Show” why the name… Topic: Spreaker Wanted to highlight LIVE abilities as a differentiator and “Event” experience. Used term “Show” as it was a live streaming show and not just an downloadable “Podcast”.
- You can use your name in the show title “The Your Name Show” if you are known as an expert in your genre or celebrity
- You can use your name this way “Spreaker Live Show with Rob Greenlee” in a sub-heading way
- Show names must not infringe on name trademarks or trade names or brands, many try with TV show’s and other genres.
- Visit iTunes or you favorite podcast app to look at other competitive genre shows and their show titles
- The trend is to use “One, Two or Three Word” show titles lately like “Invisibilia” “Serial” “Code Switch” “The @Midnight Podcast”
How-To Pick a Genre Topic for your Show:
- This is very much linked to the above of picking a show name, but is more complicated
- If you show name is broad enough it can include many topics, but that comes with a potential loss of simple keyword communications on topic focus and listener interest.
- Podcast are the strongest when they focus on a genre that is focused with large potential listening audience - example is sports - football and fantasy football, NFL or College.
- Can be best to go for the niche of “Fantasy Football” or NFL Football or Seattle Seahawks, but maybe to narrow too is the danger
- General chat shows, typically don’t do as well because they are not topic focused and thus a more difficult listener interest mapping in search
- It is best to have a genre that you as host have deep knowledge and extensive people connections as that is the source of the content, plus the “X” factor of being “Socially Connection Enabled Human” are you a natural “People” person who is upbeat and with an entertaining and fun personality.
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
